Start your
adventure
in AR.

Strategy, Campaign, Art Direction, AR

Choosing a course to study after year 12 is hard. The last thing students want is a 150 page PDF course guide to flick through. This is exactly what every uni in the country gives them, including Billy Blue… until now.

B&T Awards:
🏆 Best use of AR / VR

AGDA Awards:
🏆 VR & AR Experiences — Distinction
🏆 Design Effectiveness — Pinnacle
🏆 Best in show — Distinction

Effective Mobile Marketing Awards:
🏆 Most effective TikTok campaign
🏆 Most effective AR / VR campaign
🏆 Grand Prix

start-your-adventure.torrens.billyblue

Research shows that the attention span of a 15–18-year-old is just 8 seconds, so the content put in front of them needs to hit home in an instant.

Augmented reality experience for Torrens University and Billy Blue College of Design

start-your-adventure-torrens-billyblue-Augmented- really-platform-creation
start-your-adventure-torrens-billyblue-digital-journey

SHOW ME,
DON’T TELL ME

A visually striking out-of-home campaign teased audiences with an Alice-In-Wonderland-style ‘Scan Me’ message

start-your-adventure-torrens-billyblue-campaign
start-your-adventure-torrens-billyblue-campaign-outdoor
start-your-adventure-torrens-billyblue-campaign-instagram-post
start-your-adventure-torrens-billyblue-campaign-outdoor
start-your-adventure-torrens-billyblue-campaign-outdoor-activation
start-your-adventure-torrens-billyblue-campaign-outdoor-activation
start-your-adventure-torrens-billyblue-campaign-creation-behinde-the-scene
start-your-adventure-torrens-billyblue-campaign-directional

Watch the full video case study here

Made with love @SomeOne
with Tom Dabner, Rosie Brennan

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