It all starts
with an idea.
We’ve refreshed the visual and verbal
identities of Billy Blue College of Design.
The new identities align them with his parent brand
(Torrens University Australia) while holding onto the heritage
cues that students and industry recognise them for.
2020 • Transform Awards
Best Visual Identity in Education — GOLD
Best Use of a Visual Property — SILVER
Best Brand Evolution — BRONZE
Billy Blue College of Design first opened its doors in 1987, the brainchild of renowned Sydney based designer Ross Renwick, who named it after his own studio. Unhappy with the quality of design students stepping out of the city’s universities, Renwick took it upon himself to raise the bar. Expecting only a handful of students to sign up, the first year saw 66 intakes and a long waitlist. The rest as they say, is history.
A sort of digital modelling clay that brings analogue and digital creativity together.
Reimagined the
college’s name-sake
character.
“Transforming the morphing shapes into something tactile”
Made with love @SomeOne
with Tom Dabner, Rosie Brennan & Romelle Menezes