For Deep Rising, we developed the full visual identity. At the heart of it is a logo inspired by the ocean floor — a shape that feels alive, like a jellyfish, a mineral bloom, or energy rising from the depths. This ambiguity is intentional: it reflects both the fragile ecosystems hidden in the deep sea and the powerful forces now moving to exploit them.

The wider identity carries this tension, using typography, colour and texture to echo the underwater world while giving the documentary a bold, memorable presence.

Uncover what lies beneath at deeprising.com


Thanks to Paul Sharp for bringing us on the journey.